Developing and using a customer database allowed Harrah's to:
A) locate the data they needed to execute pre-existing strategies.
B) find good locations for new casinos.
C) develop a model of how much a customer might be expected to spend.
Correct Answer:
Verified
Q2: Important characteristics of a direct-response offer include:
A)incentive
Q3: _ is a simple type of test
Q4: Among the uses of CLV data to
Q5: Which of the following is not a
Q6: The set of tools used to extract
Q7: _ is the concept that helps the
Q8: The "best customer model: called RFM:
A)helps marketers
Q9: Benefits of having and utilizing a marketing
Q10: An important use of customer lifetime value
Q11: Which of the following is a true
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