Question 1

Explain what is meant by the statement,"Moral relativists believe in time-and-place ethics."

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Question 2

Drug Marketing
Pharmaceutical companies spent $4.4 billion on prescription drug advertising in 2008,mostly on television and in magazines.While the Internet is becoming a more prominent medium to reach consumers and is the primary source used to seek health information,these companies spent less than $130 million on Web marketing.One reason is that there are no guidelines,which makes these heavily-regulated marketers uneasy.For example,television commercials for prescription drugs must include disclosures regarding the major side effects if the brand name is mentioned in the ad.The Food and Drug Administration (FDA)claims that existing regulations address many of the Internet advertising issues,but other aspects of Web marketing,such as social networking and search marketing,must be reviewed.That's why the FDA hearings on this issue were attended by pharmaceutical giants and Web companies like Google,Yahoo,and WebMD Health.
-Refer to Drug Marketing.If a drug manufacturer donated $5 to AIDS research for every prescription sold in the United States,this would be an example of:

Accepted Answer

Cause-related marketing is the cooperative marketing efforts between a "for-profit" firm and a "nonprofit organization."

Question 3

A recent study of marketing professionals found their ethical judgments were influenced by several factors.List four of these factors.How do these factors contribute to the ethical environment of a marketing organization?

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Question 4

The newest theory in social responsibility is called sustainability.Explain what this means.

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Question 5

List the six modes of social control.

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Question 6

For every home built by Habitat for Humanity,Whirlpool Corporation has given and continues to give free kitchen appliances to the deserving family.At first Whirlpool gave the appliances with no promotion,then Whirlpool began talking about its philanthropy in its advertising campaigns.Is this unethical behavior according to the pyramid of social responsibility?

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Question 7

Define utilitarianism and its two types.How does this theory differ from the casuist ethical theory?

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Question 8

List three ways an organization will benefit from the development and use of a code of ethics.

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Question 9

Drug Marketing
Pharmaceutical companies spent $4.4 billion on prescription drug advertising in 2008,mostly on television and in magazines.While the Internet is becoming a more prominent medium to reach consumers and is the primary source used to seek health information,these companies spent less than $130 million on Web marketing.One reason is that there are no guidelines,which makes these heavily-regulated marketers uneasy.For example,television commercials for prescription drugs must include disclosures regarding the major side effects if the brand name is mentioned in the ad.The Food and Drug Administration (FDA)claims that existing regulations address many of the Internet advertising issues,but other aspects of Web marketing,such as social networking and search marketing,must be reviewed.That's why the FDA hearings on this issue were attended by pharmaceutical giants and Web companies like Google,Yahoo,and WebMD Health.
-Refer to Drug Marketing.Which level of the pyramid of social responsibility is most relevant to this situation in which the drug companies want to ensure that they are "playing by the rules"?

Accepted Answer

Legal responsibilities are based on obeying the law.Law is society's codification of right and wrong.

Question 10

List and describe the three levels of ethical development.

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Question 11

Distinguish between cause-related marketing and philanthropy and give an example of each.What are some concerns consumers may have regarding cause-related marketing?

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Question 12

Describe the pyramid of corporate social responsibility and include a description of its components.

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Question 13

How do supporters of corporate social responsibility respond to its critics?

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Question 14

You are an ethics consultant,and a group of managers has asked you for some guidelines to determine the ethicality of a decision.You tell the managers that one cannot guarantee the rightness of a decision,but a checklist can improve the chances of a decision being ethical.What are six questions you would tell the managers to put on this checklist?

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Question 15

Drug Marketing
Pharmaceutical companies spent $4.4 billion on prescription drug advertising in 2008,mostly on television and in magazines.While the Internet is becoming a more prominent medium to reach consumers and is the primary source used to seek health information,these companies spent less than $130 million on Web marketing.One reason is that there are no guidelines,which makes these heavily-regulated marketers uneasy.For example,television commercials for prescription drugs must include disclosures regarding the major side effects if the brand name is mentioned in the ad.The Food and Drug Administration (FDA)claims that existing regulations address many of the Internet advertising issues,but other aspects of Web marketing,such as social networking and search marketing,must be reviewed.That's why the FDA hearings on this issue were attended by pharmaceutical giants and Web companies like Google,Yahoo,and WebMD Health.
-Refer to Drug Marketing.If a drug manufacturer claimed that its manufacturing processes were environmentally-friendly in its advertising,this is an example of:

Accepted Answer

Green marketing is an outgrowth of the social responsibility movement and is the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment.

Question 16

Define the deontological ethical theory and describe a person that adheres to this theory of ethics.

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Question 17

Drug Marketing
Pharmaceutical companies spent $4.4 billion on prescription drug advertising in 2008,mostly on television and in magazines.While the Internet is becoming a more prominent medium to reach consumers and is the primary source used to seek health information,these companies spent less than $130 million on Web marketing.One reason is that there are no guidelines,which makes these heavily-regulated marketers uneasy.For example,television commercials for prescription drugs must include disclosures regarding the major side effects if the brand name is mentioned in the ad.The Food and Drug Administration (FDA)claims that existing regulations address many of the Internet advertising issues,but other aspects of Web marketing,such as social networking and search marketing,must be reviewed.That's why the FDA hearings on this issue were attended by pharmaceutical giants and Web companies like Google,Yahoo,and WebMD Health.
-Refer Drug Marketing.Drug manufacturers are hesitant to make full use of the Internet as an advertising medium because they are comparing the regulations imposed on their advertising in other media,such as television.Which ethical theory does this illustrate?

Accepted Answer

The casuist ethical theory compares a current ethical dilemma with examples of similar ethical dilemmas and their outcomes.

Question 18

Drug Marketing
Pharmaceutical companies spent $4.4 billion on prescription drug advertising in 2008,mostly on television and in magazines.While the Internet is becoming a more prominent medium to reach consumers and is the primary source used to seek health information,these companies spent less than $130 million on Web marketing.One reason is that there are no guidelines,which makes these heavily-regulated marketers uneasy.For example,television commercials for prescription drugs must include disclosures regarding the major side effects if the brand name is mentioned in the ad.The Food and Drug Administration (FDA)claims that existing regulations address many of the Internet advertising issues,but other aspects of Web marketing,such as social networking and search marketing,must be reviewed.That's why the FDA hearings on this issue were attended by pharmaceutical giants and Web companies like Google,Yahoo,and WebMD Health.
-Refer Drug Marketing.Which mode of social control is likely causing the relatively small expenditures on Web marketing by pharmaceutical companies?

Accepted Answer

Pharmaceutical companies are concerned with the regulations associated with promoting their products on the Internet.

Quiz 3: Ethics & Social Responsibility