Question 1

Merissa Champlain designs and sells clothes for young working women.Her marketing managers recently told her that she'll be in financial trouble unless she starts designing clothes suited to Gen Yers.Why is this?

Accepted Answer

The size of this group makes them especially important to all marketers.

Question 2

The study of people's vital statistics,such as their ages,births,deaths,and locations,is called:

Accepted Answer

This is the definition of demography.

Question 3

_____ are strongly attached to technology,tend to be skeptical consumers,and demand the latest fashion trends in record time.

Accepted Answer

Gen Yers tend to be impatient,family-oriented,inquisitive,opinionated,diverse,time managers,"street smart," and connected.

Question 4

Quaker Oats and other cereal manufacturers have developed what they call "breakfast-with-one-hand" products: no-mess breakfast bars and drinks that can be consumed while commuting.The popularity of on-the-go food is largely the result of changes in _____ factors.

Accepted Answer

Social factors include our attitudes,values,and lifestyles.

Question 5

A(n)_____ is the practice of choosing goods and services that meet one's diverse needs and interests rather than conforming to a single,traditional lifestyle.

Accepted Answer

This is the definition of component lifestyles.

Question 6

Girls between the ages of 8 and 14 are one of the growing markets for high-end shoe manufacturers.These girls want styles that are both youthful and grown-up looking.They are _____.

Accepted Answer

Tweens are described as pre- and early adolescents.

Question 7

You are a marketing consultant for a firm that wants to target members of Generation X.Based on your knowledge of this demographic group,your advice to this firm would be to _____.

Accepted Answer

Gen Xers tend to be more protective and involved with their kids than were the baby boomer generation.

Question 8

The growth of dual-income families has resulted in:

Accepted Answer

Dual-income families have the money to exercise more options when purchasing.

Question 9

Lance is a 30-year old,single professional who enjoys hiking,college sports,and poetry.He lives with his girlfriend but does not have plans to get married in the near future.He leads a life much different from his father who married right after high school,had children,and worked for the same company his entire career.More and more in the U.S.,consumers like Lance are enjoying _____,piecing together a variety of interests,products,and services instead of conforming to traditional stereotypes.

Accepted Answer

Component lifestyles are the practice of choosing goods and services that meet one's diverse needs and interests rather than conforming to a single,traditional lifestyle.

Question 10

Consumers' concern for health issues affects the way food is marketed.For example,marketers must now list the number of grams of transfat on a product's nutrition label because it has recently come to light that this type of fat is harmful.Consumers' concern for health issues is a(n)_____ factor.

Accepted Answer

Social factors include our attitudes,values,and lifestyles.

Question 11

If you were to ask Americans what they most desire to make their lives easier,most will want more time.This feeling that there are not enough hours in a day is an example of a(n)_____ factor that has strongly influenced the marketing environment.

Accepted Answer

Social factors include our attitudes,values,and lifestyles.Lack of time is due to consumers' lifestyles.

Question 12

Which of the following events has had the greatest effect on marketing?

Accepted Answer

The phenomenon of working women has probably had a greater effect on marketing than any other social change.

Question 13

Zimmer Centralpulse is the world's largest producer of replacement hips and knees for orthopedic surgery.It is particularly interested in marketing in the southwestern United States,where a large aging population lives.Which external environmental element most directly explains its continued growth?

Accepted Answer

Demography considers the age of the target market.

Question 14

Kendra teaches high school science.She is also a wine expert,a PTA president,and an accomplished sculptor.Her other interests include scrapbooking,gourmet cooking,and NASCAR.Marketers would categorize Kendra as _____.

Accepted Answer

A component lifestyle pieces together products and services that fit a variety of interests and needs,and does not conform to any particular stereotype.

Question 15

Consumers born between 1965 and 1978 form a group called _____.

Accepted Answer

Consumers born between 1965 and 1978 are classified as Generation X.

Question 16

Lee Siracca owns two horses,brews his own beer,participates in the civic arts commission,enjoys talk radio,hikes on wilderness trails,and competes in rodeos.All of these diverse needs and interests influence his choices of the goods and services he buys.Lee has a_____.

Accepted Answer

A component lifestyle pieces together products and services that fit a variety of interests and needs,and does not conform to any particular stereotype.

Question 17

What do self-sufficiency,upward mobility,work ethic,and conformity have in common?

Accepted Answer

These are the four basic values that have strongly influenced American attitudes and lifestyles.

Question 18

Riot Media is a media and toy company that capitalizes on the "gross-out" humor that boys ages 8 through 14 greatly enjoy.In other words,it targets _____.

Accepted Answer

Tweens are described as pre- and early adolescents.

Question 19

Which of the following is NOT a demographic characteristic of a population?

Accepted Answer

Values are a social factor.

Question 20

Shark fin soup is a favorite Thai food.When a San Francisco-based organization claimed that the leading producer's soup contained mercury poison,its sales plummeted.The popularity of this soup in Thailand represents a(n)_____ factor while Thailand's lax enforcement of environmental protection and consumer protection regulations are a(n)_____ factor.

Accepted Answer

Food preferences are a cultural issue,and the lax enforcement of environmental protection laws is a legal/political factor.

Quiz 4: The Marketing Environment