In the context of a firm's product diffusion curve,when there is a chasm between early adopters and early majority customers:
A) the firm must reduce its production capacity.
B) the firm should improve its efficiency to target the mass market.
C) the early majority market becomes saturated.
D) the early majority market is ready to buy the product.

Question

Quizplus · Accepted Answer

The chasm between early adopters and early majority customers indicates that the product has not yet gained mainstream acceptance. To bridge this gap and target the mass market, the firm should focus on improving its efficiency and addressing any barriers that may be preventing the early majority from adopting the product. This may include addressing pricing concerns, improving distribution channels, or enhancing the product's features to better meet the needs of the target market. Reducing production capacity or assuming that the early majority market is saturated would not be effective approaches in this situation.

In the Context of a Firm's Product Diffusion Curve,when There