Super Alarm Inc.makes customized door security systems,which it sells under its own brand name.These security systems require installation,extensive customer education,and regular services._____ would be the most appropriate selling method for Super Alarm Inc.
A) Employing a direct sales force
B) Creating an online ordering system
C) Using a mail-order catalog system
D) Using a cannibalization strategy

Question

Quizplus · Accepted Answer

Since the security systems require installation, customer education, and regular services, it would be most effective for Super Alarm Inc. to employ a direct sales force to sell its products. This allows the company to provide personalized service and education to customers, and also ensures that the systems are installed and serviced correctly. A mail-order catalog system or online ordering system would not be appropriate as these products require extensive customer education and installation which cannot be conveyed effectively through a catalog or online platform. A cannibalization strategy is also not relevant as it involves the introduction of a new product that will eat into sales of an existing product.