Which of the following statements is true of innovators and early adopters?
A) They are unwilling to take risks and to pay high prices.
B) They may demand considerable customization and technical support.
C) They are more likely to respond to marketing that communicates the product's completeness.
D) For this market segment, detailed technical information is not as important as using market channels with high reach and high credibility.

Question

Quizplus · Accepted Answer

Innovators and early adopters are often more demanding in terms of customization and technical support, as they are looking for cutting-edge solutions to their problems. They are also more likely to be willing to take risks and pay higher prices for new products. The other options are not necessarily true of this market segment.

Which of the Following Statements Is True of Innovators and Early