In crafting an advertising message,firms must focus more on making the advertisements entertaining and memorable than on providing a significant quantity of informative content.

Question

Quizplus · Accepted Answer

While making advertisements entertaining and memorable is important, providing informative content is also crucial as it helps consumers make informed decisions about the products or services being advertised. The balance between entertainment and information depends on the product, target audience, and advertising objectives.

In Crafting an Advertising Message,firms Must Focus More on Making