What can be used to measure performance with respect to customer satisfaction?

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Customer retention rates are a direct measure of how satisfied customers are with a company's products or services. High retention rates indicate that customers are happy and loyal to the company, while low retention rates may indicate areas where the company needs to improve. The other options (number of new customers, number of product returns, warranty repairs) may not necessarily reflect customer satisfaction and can be influenced by factors outside of customer satisfaction, such as marketing campaigns or product defects.

What Can Be Used to Measure Performance with Respect to Customer