The criticism of traditional management accounting measures is that they focus too much on:

Question

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The criticism of traditional management accounting measures is that they focus too much on periodic financial measures, such as profit and loss statements and balance sheets, and do not take into account non-financial measures such as customer satisfaction or employee morale. This can lead to a narrow focus on short-term financial goals at the expense of long-term investments in intangible assets and research and development.

The Criticism of Traditional Management Accounting Measures Is That They