Performance measures that allow a company to monitor factors such as whether it is gaining market share and customer profitability are called:

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Outcome performance measures focus on the results or outcomes achieved by the company, such as gaining market share and customer profitability. Internal process measures focus on the internal processes of the company, employee productivity measures focus on the productivity of employees, and leading performance measures focus on leading indicators that may impact future performance.

Performance Measures That Allow a Company to Monitor Factors Such