Performance measures that monitor a company's effectiveness in identifying new products or services and then creating and bringing those products to market are:

Question

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Innovation process measures are performance measures that focus on a company's ability to identify and develop new products or services and successfully bring them to market. This includes measures such as the number of new products developed, the success rate of those products in the market, and the cycle time from ideation to launch.

Performance Measures That Monitor a Company's Effectiveness in Identifying New