After using her same car for 17 years, Tracey's mechanic told her that it would cost more to fix the transmission than what the car was worth. She decided it was time for a new car. In which stage of the buying process is Tracey involved?
A) Product selection
B) Need recognition
C) Information search
D) Product examination
E) Product purchase

Question

Quizplus · Accepted Answer

The buying process is triggered when consumers recognize they have an unsatisfied need.

After Using Her Same Car for 17 Years, Tracey's Mechanic