Retailers use stimulation to
A) satisfy customers' utilitarian needs.
B) enable extended problem solving.
C) promote cross-shopping.
D) segment the market based on lifestyles.
E) satisfy customers' hedonic needs.

Question

Quizplus · Accepted Answer

Retailers and mall managers use background music, visual displays, scents, and demonstrations in stores and malls to create a carnival-like, stimulating experience for their customers.

Retailers Use Stimulation to