When consumers go shopping for pleasure, they are seeking to satisfy their
A) emotional needs.
B) hedonic needs.
C) utilitarian needs.
D) cultural requirements.
E) impulse buying desires.

Question

Quizplus · Accepted Answer

When consumers go shopping for pleasure, they are seeking to satisfy their hedonic needs-their needs for entertaining, emotional, and recreational experiences.

When Consumers Go Shopping for Pleasure, They Are Seeking to Satisfy