After many years of doing his laundry at a public laundromat, Brett was glad to move into an apartment with washer and dryer hookups. He planned to buy a washer and dryer to save time and money. Which of the following needs would the purchase satisfy?
A) Utilitarian needs
B) Motivational needs
C) Physiological needs
D) Psychological needs
E) Social needs

Question

Quizplus · Accepted Answer

When consumers go shopping to accomplish a specific task, they are seeking to satisfy utilitarian needs.

After Many Years of Doing His Laundry at a Public