Which of the following statements does not hold True for cross-shopping?
A) Consumers show cross-shopping patterns because one store cannot satisfy their often conflicting, multiple needs.
B) People buy both premium and low-priced merchandise.
C) Customers patronize both expensive, status-oriented retailers and price-oriented retailers.
D) Buying patterns of cross-shoppers provide great opportunities only for specialty retailers.

Question

Quizplus · Accepted Answer

Because customers have multiple yet conflicting needs, needs cannot be satisfied by one store or one type of store.

Which of the Following Statements Does Not Hold True for Cross-Shopping