The multiattribute attitude model is designed to
A) predict how a customer will evaluate a store based on its attributes and how important these attributes are to the customer.
B) forecast inventory needs based on a multiple regression model.
C) stratify the target market by examining customers' attributes and determine the store's or product's position in the market.
D) modify preexisting attitudes by providing customers with a list of benefits (attributes) for shopping at a particular store or buying a particular product.
E) shorten the buying process by highlighting the attributes that will most likely affect the buying behavior of the targeted market.

Question

Quizplus · Accepted Answer

The multiattribute model is based on the notion that customers see a retailer, a product, or a channel as a collection of attributes or characteristics. The model is designed to predict a customer's evaluation of a product, retailer, or channel on the basis of (1) its performance on relevant attributes and (2) the importance of those attributes to the customer.

The Multiattribute Attitude Model Is Designed to