In order to develop a multiattribute attitude model of its customers, a retailer should gather information about all of the following except
A) the alternative retailers that customers consider.
B) the benefits that customers consider when making their retailer choices.
C) the importance weights that customers attach to the features they consider when choosing a retailer.
D) customers' belief ratings of each retailer's performance on the characteristics when selecting a store.
E) the customer's age, education, and income levels.

Question

In order to develop a multiattribute attitude model of its customers, a retailer should gather information about all of the following except 
A) the alternative retailers that customers consider.
B) the benefits that customers consider when making their retailer choices.
C) the importance weights that customers attach to the features they consider when choosing a retailer.
D) customers' belief ratings of each retailer's performance on the characteristics when selecting a store.
E) the customer's age, education, and income levels.

Quizplus · Accepted Answer

All of these are collected by market research when developing a multiattribute attitude model except the information of age, income, and education. The model focuses on attitudes, not demographic information.

In Order to Develop a Multiattribute Attitude Model of Its