A retailer that uses an everyday low pricing (EDLP) strategy
A) relies on discount coupons to persuade customers to return to their stores.
B) creates low prices through the use of sales promotions.
C) focuses more on economy rather than assortments.
D) is attempting to limit the customer information search to the retailer's offering.
E) uses the multiattribute attitude model for fixing product prices.

Question

Quizplus · Accepted Answer

Everyday low pricing policies tend to limit the customer information search to the retailer's offering. The Everyday Low Price strategy reduces information search, because it helps assure customers that they won't find a lower price for these products any other time at this retailer. This pricing policy tends to limit the customer information search to the retailer's offering.

A Retailer That Uses an Everyday Low Pricing (EDLP) Strategy