In order to get into a customer's consideration set, a retailer should
A) develop programs to ensure that customers remember them.
B) limit the options for return and money-back guarantees.
C) encourage cross-shopping.
D) limit the information provided to customers on its website.
E) target its offerings toward satisfying hedonic needs.

Question

Quizplus · Accepted Answer

To be included in the consideration set, retailers develop programs to increase the likelihood that customers will remember them when they're about to go shopping. Retailers can increase customer awareness through communication and location decisions.

In Order to Get into a Customer's Consideration Set, a Retailer