Which of the following is not True of the amount of information searched by customers?
A) The amount of information searched depends on the value customers feel they can get from searching versus the cost of searching.
B) Consumers will spend more time searching for information when they have prior experience with the merchandise category.
C) The value of the search stems from how it improves the customer's purchase decision.
D) The costs of search include both the customer's time and money.

Question

Quizplus · Accepted Answer

Customers who have prior experience purchasing and using the product or service tend to search less.

Which of the Following Is Not True of the Amount