Which of the following statements is True of the information search carried out by customers?
A) Customers with prior experience often search extensively.
B) The amount of information searched depends on the individual.
C) Shoppers seeking hedonic benefits generally search less information.
D) Time pressure does not influence the amount of information searched.
E) Greater market competition reduces the information search.

Question

Quizplus · Accepted Answer

The amount of information search is affected by (1) characteristics of the individual customer and (2) aspects of the market and buying situation in which the purchase is made. Some people search more than others. Shoppers seeking hedonic benefits typically spend more time collecting information and shopping because they enjoy the process. Customers who have prior experience purchasing and using the product or service tend to search less.

Which of the Following Statements Is True of the Information