A purchase decision process in which customers devote considerable time and effort for analyzing alternatives is called
A) attribution.
B) consumerism.
C) extended problem solving.
D) habitual decision making.
E) limited problem solving.

Question

Quizplus · Accepted Answer

Extended problem solving is a purchase decision process in which customers devote considerable time and effort to analyze their alternatives. Customers typically engage in extended problem solving when the purchase decision involves a lot of risk and uncertainty.

A Purchase Decision Process in Which Customers Devote Considerable Time