If you were to ask Roland to recommend a restaurant in Charleston, South Carolina, he would tell you to go to Brendon's, The Paradise Hotel, or Linda's Dinner Bar. There are obviously many restaurants in Charleston, but these form a part of Roland's
A) attributes.
B) retail market segment.
C) targeted market.
D) consideration set.
E) reference group.

Question

Quizplus · Accepted Answer

Retailers need to be included in the customer's consideration set, or the set of alternatives the customer evaluates when making a choice of a retailer to patronize.

If You Were to Ask Roland to Recommend a Restaurant