Which of the following is used by a customer when making a choice of a retailer to patronize?
A) Conversion rate
B) Consideration set
C) Multiattribute attitude model
D) Habitual decision making
E) Lifestyle segmentation

Question

Which of the following is used by a customer when making a choice of a retailer to patronize? 
A) Conversion rate
B) Consideration set
C) Multiattribute attitude model
D) Habitual decision making
E) Lifestyle segmentation

Quizplus · Accepted Answer

The consideration set is the set of alternatives the customer evaluates when making a choice of a retailer to patronize.

Which of the Following Is Used by a Customer When