Tires Plus is a store that specializes in auto maintenance and tires. After making sure that it is in the consumers' consideration set, Tires Plus, can ________ to increase the chances that the consumer will select its store for a visit.
A) offer free fluid checks with each oil change as a new benefit
B) focus its resources by limiting itself to one advertising medium
C) use a vertical marketing system
D) implement a price skimming strategy
E) focus only on the customers' utilitarian needs

Question

Quizplus · Accepted Answer

Retailers might try to add a new benefit to the set of benefits customers consider when selecting a retailer.

Tires Plus Is a Store That Specializes in Auto Maintenance