When serving brand loyal customers, which of the following factors is most important for a retailer?
A) Encouraging cross-shopping
B) Offering only private-label brands
C) Offering only national brands
D) Offering suitable alternatives
E) Offering specific brands

Question

Quizplus · Accepted Answer

Retailers can satisfy these customers' needs only if they offer the specific brands desired. Brand loyal customers are reluctant to switch to other brands if their favorite brand isn't available.

When Serving Brand Loyal Customers, Which of the Following Factors