Reference groups can influence buying decisions by
A) encouraging impulse purchasing.
B) entering into a customer's consideration set.
C) focusing on a specific customer.
D) enhancing a consumer's image.
E) promoting lavish spending.

Question

Quizplus · Accepted Answer

Reference groups affect buying decisions by (1) offering information, (2) providing rewards for specific purchasing behaviors, and (3) enhancing a consumer's self-image.

Reference Groups Can Influence Buying Decisions by