Diego began his first job out of college with a consulting firm. He wanted to make a good impression on his superiors. He noticed the attire of the associates when he attended the interview and decided to dress in a similar manner. Which social factor has influenced Diego's dressing style?
A) Culture
B) Reference group
C) Consideration set
D) Peer group
E) Subculture

Question

Quizplus · Accepted Answer

A reference group includes one or more people whom a person uses as a basis of comparison for beliefs, feelings, and behaviors.

Diego Began His First Job Out of College with a Consulting