Retailers encourage impulse-buying behavior by
A) readily providing information for making purchase decisions.
B) using prominent point-of-purchase displays.
C) improving their performance on all benefits.
D) concentrating on composite segmentation.
E) encouraging cross-shopping.

Question

Quizplus · Accepted Answer

Retailers have long recognized that the most valuable real estate in the store is at the point of purchase.

Retailers Encourage Impulse-Buying Behavior by