When Terry fed her dog, she noticed that only one can of Alpo Beef Chunk Dinner remained. Since it was the only kind her aging dog ate, she stopped at the supermarket and bought a case of Alpo Beef Chunk Dinner dog food. What kind of purchase decision-making process did Terry use to replenish her stock of canned dog food?
A) Attribution
B) Extended problem solving
C) Habitual decision making
D) Limited problem solving
E) Consideration set

Question

Quizplus · Accepted Answer

The habitual decision-making process typically occurs when decisions aren't very important to customers and involve familiar merchandise they have bought in the past.

When Terry Fed Her Dog, She Noticed That Only One