To effectively sell merchandise that typically involves impulse purchases, what is the most critical element in the retail mix?
A) Price
B) Prominent displays
C) Advertising
D) Customer service
E) Store location

Question

Quizplus · Accepted Answer

Retailers encourage impulse-buying behavior by using prominent point-of-purchase (POP) or point-of-sale (POS) displays to attract customers' attention.

To Effectively Sell Merchandise That Typically Involves Impulse Purchases, What