________ is the segmentation scheme which is based on the principle that "birds of a feather flock together."
A) Benefit segmentation
B) Buying situation segmentation
C) Composite segmentation
D) Geodemographic segmentation
E) Psychographic segmentation

Question

Quizplus · Accepted Answer

Geodemographic segmentation uses both geographic and demographic characteristics to classify consumers. This segmentation scheme is based on the principle that "birds of a feather flock together."

________ Is the Segmentation Scheme Which Is Based on the Principle