________ are customers who like a store so much that they actively share their positive experiences with friends and family.
A) Store advocates
B) Laggards
C) Brand ambassadors
D) Hedonic shoppers
E) Early birds

Question

Quizplus · Accepted Answer

Retailers are particularly interested in identifying and reaching out to those in a reference group who act as store advocates and actively influence others in the group.

________ Are Customers Who Like a Store So Much That