A retailer in Lincoln, Nebraska, who wants to open a store that will sell surfboards and surfing accessories finds that the local market is very small. He would be able to serve a national market better by means of Internet marketing. Which factor for evaluating a market segment is seen in the given scenario?
A) Competition
B) Substantiality
C) Reachability
D) Actionability
E) Identifiability

Question

Quizplus · Accepted Answer

If a market is too small or its buying power insignificant (i.e., not substantial), it cannot generate sufficient profits to support the retailing mix activities.

A Retailer in Lincoln, Nebraska, Who Wants to Open a Store