A cruise ship service specializing in entertaining young adults would most likely be using ________ as the segmentation method to attract business.
A) a multiattribute model
B) geographic segmentation
C) benefit segmentation
D) psychographic segmentation
E) demographic segmentation

Question

Quizplus · Accepted Answer

Demographic segmentation groups consumers on the basis of easily measured, objective characteristics such as age, gender, income, and education.

A Cruise Ship Service Specializing in Entertaining Young Adults Would