Question 1

Catherine's retail stores have merchandise assortments for woman over size 14.Women who meet this criterion compose a:

Accepted Answer

The women who shop at Catherine's share the need to have quality clothing in larger sizes.Their needs are satisfied by the retail mix that Catherine's offers.

Question 2

How can a store like The Lizard Connection which sells only lizards and reptile paraphernalia be found in Chicago?

Accepted Answer

A target segment must be large enough to support a unique retailing mix.

Question 3

What is valued more in collectivist cultures?

Accepted Answer

Eastern cultures emphasize the consideration of others.Western cultures that are more individualistic,rely on their own inner standards and beliefs when making decisions.

Question 4

A store that specializes in Middle Eastern groceries and produce would use ______________ segmentation when marketing to the Arab population in Tulsa,Oklahoma.

Accepted Answer

Race is a demographic variable.

Question 5

Many department stores have advisory teen boards to help the retailer understand the fashions and fads of teens.This teen board acts as a ____________________ for other teens to emulate.

Accepted Answer

A reference group is whom a person uses as a basis of comparison.

Question 6

Bob Burnquist is one of many professional skateboarders in the U.S.who competes and showcases the sport for skateboard enthusiasts.These devoted fans imitate the athletes' moves and jumps to the detriment of their own safety.To skateboard enthusiasts,the Bob Burnquist crowd is part of their:

Accepted Answer

A reference group is whom a person uses as a basis of comparison.

Question 7

Melissa's son started school and brought home a supply list.Among the required supplies were green ink pens.Melissa thought that finding boxes which carry only green pens would be difficult until her neighbor informed her that Office Max carried packs of twelve.In turn,Melissa shared this information with yet another mom down the block who faced the same dilemma.Which of the following approaches should Office Max use in defining its market segment?

Accepted Answer

The information about the green ink pens was shared locally with the parents of the students attending the local school.Consumers in this particular neighborhood who needed a specific product,shopped at the same store for that exact product.

Question 8

Which of the following is an example of a subculture?

Accepted Answer

A subculture is a distinctive group of people within a culture.

Question 9

Hot Topics is a specialty retailer with an assortment that interests young teens.Merchandise ranges from t-shirts to music to jewelry to makeup all geared to the interests of young teenagers.Hot Topics is catering to a particular:

Accepted Answer

The teens who shop at Hot Topics share the need to have fashionable merchandise catering to their specific interests.Their needs are satisfied by the retail mix offered by Hot Topics.

Question 10

The Tackle Box is a store that sells anything you may need to catch fish including local information about what is running,where it's running and what bait works best.The fishing enthusiasts who rely on the Tackle Box for reliable equipment and information are the retailer's:

Accepted Answer

Fishing enthusiasts represent a group of customers whose needs can be satisfied by the same retail mix because they have similar needs and go through similar buying processes.

Question 11

__________ segmentation is the primary means for segmenting the aging baby boomer retail market.

Accepted Answer

Age is a demographic variable.

Question 12

Beall's operates department stores all over Florida.After serving Florida for 100 years,Beall's has learned that different merchandise is needed in order to satisfy the different needs of the customers who live in different areas of the state.What kind of retail market segmentation does Beall's use?

Accepted Answer

Both geographic and demographic characteristics influence the market segmentation.

Question 13

Both a weight-loss center and a health club would be pleased to learn that health and fitness,together with individualism,mastery and control,and self-improvement are core values common in the ______________ of the U.S.

Accepted Answer

Culture includes core values shared by most members of a society.

Question 14

A retailer in Lincoln,Nebraska,who wants to open a store that will sell surfboards and surfing accessories,would most likely have trouble with:

Accepted Answer

A target segment must be large enough to support a unique retailing mix.

Question 15

Resorts that specialize in massage and aromatherapy focus on advertising their offering in health and fitness magazines because through this medium,their customers are:

Accepted Answer

The best way to reach health enthusiasts is through the medium they use.

Question 16

A retail market segment that has _____________ is able to dictate to a retailer what it needs to offer to satisfy the needs of the segment.

Accepted Answer

Actionable means that the retailer should know what to do to satisfy needs for the consumer in the segment.

Question 17

In the 1960's,bands like the Beatles and the Rolling Stones influenced culture.Students grew their hair,wore beads,and became more socially conscious about war,segregation,and family.The culture looked upon bands like these for inspiration and encouragement.It can be said that people like John Lennon and Mick Jagger were part of the American:

Accepted Answer

A reference group is whom a person uses as a basis of comparison.

Question 18

Which of the following is NOT a criteria used to evaluate retail market segments?

Accepted Answer

Family lifecycle is one way to segment a market.The other alternatives are ways to evaluate a market segment.

Question 19

A cruise ship specializing in entertaining families with children would most likely be using _______________ segmentation to attract business.

Accepted Answer

Families with children is a demographic variable.

Question 20

The segmentation scheme best described by "birds of a feather flock together" is:

Accepted Answer

Both geographic and demographic characteristics influence the market segmentation.

Quiz 4: Customer Buying Behavior

Catherine's retail stores have merchandise assortments for woman over size 14.Women who meet this criterion compose a:

How can a store like The Lizard Connection which sells only lizards and reptile paraphernalia be found in Chicago?

What is valued more in collectivist cultures?

A store that specializes in Middle Eastern groceries and produce would use ______________ segmentation when marketing to the Arab population in Tulsa,Oklahoma.

Many department stores have advisory teen boards to help the retailer understand the fashions and fads of teens.This teen board acts as a ____________________ for other teens to emulate.

Bob Burnquist is one of many professional skateboarders in the U.S.who competes and showcases the sport for skateboard enthusiasts.These devoted fans imitate the athletes' moves and jumps to the detriment of their own safety.To skateboard enthusiasts,the Bob Burnquist crowd is part of their:

Which of the following is an example of a subculture?

Hot Topics is a specialty retailer with an assortment that interests young teens.Merchandise ranges from t-shirts to music to jewelry to makeup all geared to the interests of young teenagers.Hot Topics is catering to a particular:

The Tackle Box is a store that sells anything you may need to catch fish including local information about what is running,where it's running and what bait works best.The fishing enthusiasts who rely on the Tackle Box for reliable equipment and information are the retailer's:

__________ segmentation is the primary means for segmenting the aging baby boomer retail market.

Both a weight-loss center and a health club would be pleased to learn that health and fitness,together with individualism,mastery and control,and self-improvement are core values common in the ______________ of the U.S.

A retailer in Lincoln,Nebraska,who wants to open a store that will sell surfboards and surfing accessories,would most likely have trouble with:

Resorts that specialize in massage and aromatherapy focus on advertising their offering in health and fitness magazines because through this medium,their customers are:

A retail market segment that has _____________ is able to dictate to a retailer what it needs to offer to satisfy the needs of the segment.

Which of the following is NOT a criteria used to evaluate retail market segments?

A cruise ship specializing in entertaining families with children would most likely be using _______________ segmentation to attract business.

The segmentation scheme best described by "birds of a feather flock together" is: