A retail strategy is a statement that identifies all the following except
A) the target market.
B) the format that the retailer plans to use.
C) the employee compensation plan.
D) the bases upon which the retailer plans to build a sustainable competitive advantage.
E) the retail mix.

Question

Quizplus · Accepted Answer

A retail strategy is a statement identifying (1) the retailer's target market, (2) the format and resources the retailer plans to use to satisfy the target market's needs, and (3) the bases on which the retailer plans to build a sustainable competitive advantage.

A Retail Strategy Is a Statement That Identifies All the Following