A retail format describes the nature of the retailer's operations that it will use to satisfy the needs of its target market.

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A retail format describes the nature of the retailer's operations-its retail mix (type of merchandise and services offered, pricing policy, advertising and promotion programs, store design and visual merchandising, typical locations, and customer services)-that it will use to satisfy the needs of its target market.

A Retail Format Describes the Nature of the Retailer's Operations