Why should a retailer be concerned with building a sustainable competitive advantage?
A) It could increase organizational turnover.
B) It would decrease organizational commitment.
C) It could decrease organizational productivity.
D) It could result in short-term profitability.
E) It could result in long-term profitability.

Question

Quizplus · Accepted Answer

Establishing a sustainable competitive advantage means that the retailer, in effect, builds a wall around its battle position-that is, around its present and potential customers and its competition. When the wall is high, it will be hard for external competitors (i.e., retailers operating in other markets or entrepreneurs) to scale the wall and enter the market to compete for the retailer's target customers.

Why Should a Retailer Be Concerned with Building a Sustainable