Customers who shop at Books-A-Million find that it has a large selection of books, in addition to a helpful and friendly staff. Furthermore, they can enjoy a peaceful place to read while sipping a cappuccino at its in-store Joe Muggs Café. This intimate perception of the store indicates its ________ strategy.
A) perceptual retailing
B) imaging
C) positioning
D) visual merchandising
E) retail feedback

Question

Quizplus · Accepted Answer

Positioning refers to the image that the customer has of the store relative to its competitors.

Customers Who Shop at Books-A-Million Find That It Has a Large