Positioning is the process of
A) acquiring a lease for a retail store in a region.
B) creating and supporting a clear and distinct retailer image.
C) finding a retail location site.
D) negotiating the percentage-of-sales payment to the mall owners.
E) performing a situation audit.

Question

Quizplus · Accepted Answer

A retailer's brand image reflects its positioning strategy. Positioning is the design and implementation of a retail mix to create an image of the retailer in the customer's mind relative to its competitors.

Positioning Is the Process of