________ are developed such that the distance between two retailers' positions on the map indicates how similar those stores appear, according to consumers.
A) Perceptual maps
B) Geographical maps
C) Brand perceptions
D) Product perceptions
E) Demographic maps

Question

Quizplus · Accepted Answer

Perceptual maps are developed such that the distance between two retailers' positions on the map indicates how similar the stores appear, according to consumers. A perceptual map is frequently used to represent the customer's image and preferences for retailers.

________ Are Developed Such That the Distance Between Two Retailers