La Rouge, a fabric store, is one of the most famous in the country. Customers flock to the store from all across the nation for its exclusive collection of store brands. Which of the following is most likely to be the sustainable competitive advantage of La Rouge?
A) Unique merchandise
B) Ethical business practices
C) Customer service
D) Location
E) Price

Question

Quizplus · Accepted Answer

Customers frequent La Rouge for its unique merchandise. Private-label brands (store brands or own brands) are products developed and marketed by a retailer and available only from that retailer.

La Rouge, a Fabric Store, Is One of the Most