A ________ involves using the retailer's existing retail format in new market segments.
A) market expansion growth opportunity
B) market penetration growth opportunity
C) diversification growth opportunity
D) wholesale format development growth opportunity
E) retail format growth opportunity

Question

Quizplus · Accepted Answer

A market expansion growth opportunity involves using the retailer's existing retail format in new market segments.

A ________ Involves Using the Retailer's Existing Retail Format in New