Luke was interested in developing a communication budget for the holistic vitamin shop he will be opening in 30 days. He is planning a few promotional sales and will advertise through local newspapers. With the available information, what method would be best for Luke to pursue to develop his communication program?
A) Affordable method
B) Objective-and-task method
C) Percentage-of-sales method
D) Competitive-parity method
E) Developmental method

Question

Quizplus · Accepted Answer

The objective-and-task method determines the budget required to undertake specific tasks to accomplish communication objectives.

Luke Was Interested in Developing a Communication Budget for the Holistic