The ________ method uses the difference between the forecasted sales and the expenses plus the desired profit for the communication budget.
A) affordable budgeting
B) objective-and-task
C) percentage-of-sales
D) competitive parity
E) marginal analysis

Question

Quizplus · Accepted Answer

The affordable method sets the communication budget by determining what money is available after operating costs and profits are subtracted.

The ________ Method Uses the Difference Between the Forecasted Sales