On the basis of the analysis of historical sales, gross margins, turnover, the sizes of product packaging for each SKU, and the retailer's design criteria, a software can determine the optimal shelf space and location for each SKU. This describes the process of creating an effective
A) merchandise plan.
B) allocation plan.
C) placement plan.
D) planogram.
E) assortment plan.

Question

Quizplus · Accepted Answer

A planogram is a diagram that shows how and where specific SKUs should be placed on retail shelves or displays to increase customer purchases.

On the Basis of the Analysis of Historical Sales, Gross