Dana is planning on renovating her kitchen. When she went into a home improvement store, she admired the various model kitchens the store had set up. Each kitchen used a different style and color scheme and allowed Dana to consider the possible themes she could use. Which merchandise presentation technique is the store utilizing?
A) Store-oriented presentation
B) Vertical merchandising
C) Idea-oriented presentation
D) Tonnage merchandizing
E) Item and size presentation

Question

Quizplus · Accepted Answer

Some retailers use an idea-oriented presentation-a method of presenting merchandise based on a specific idea or the image of the store. Individual items are grouped to show customers how the items could be used and combined.

Dana Is Planning on Renovating Her Kitchen