Which of the following statements best describes a customer lifetime value (CLV)?
A) CLV is the value placed upon a retailer by a consumer.
B) CLV is a numerical value of how much a "best customer" shops.
C) CLV is what a customer contributes to a retailer's profits over his or her entire relationship with the retailer.
D) CLV is an assessment of how many valued customers shop with a retailer.
E) CLV is what retailers use to rate the value of guaranteed merchandise.

Question

Quizplus · Accepted Answer

The value of a customer, called customer lifetime value (CLV), is the expected contribution from the customer to the retailer's profits over their entire relationship with the retailer.

Which of the Following Statements Best Describes a Customer Lifetime